Arbitrel is an eCRM (Customer Relationship Management) software company that helps companies improve the effectiveness of their customer and partner relationships. Arbitrel's flagship product, eCampaign, is an eCRM communication software that offers extensive tools to Create, Personalize, Send, Track, and Target e-marketing campaigns, allowing one-to-one marketing and customer communications. eCampaign has advanced tracking and reporting capabilities for marketing and sales professionals to rapidly resegment target audiences, prospects, subscribers, and customers, based on interest levels. eCampaign technology has been deployed at enterprises across the US and Asia.

Arbitrel eCampaign

Arbitrel eCampaign provides an intuitive, business user-friendly interface designed to allow users with no programming experience to easily create effective e-Marketing campaigns, track receiver responses, view comprehensive campaign reports, and perform complex response analysis. With its advanced tracking capabilities, eCampaign records response rates down to who opened e-mails, how long they were open, which links were clicked, and information on return mail handling. The software automatically maintains a comprehensive record of customer interactions from e-mails sent through the program

Arbitrel eCampaign is business user-friendly software covering the four basic steps of customer communication (Create Message, Send Message, Track Responses, Follow-up Effectively) using e-mail as a communication medium. eCampaign's integration with the SalesLogix system allows users to send to any of the contacts held in the SalesLogix system and also personalize the message with any of the other customer information residing in your SalesLogix system.

• Create: Personalize e-mail messages to clients with any of the customer data contained in the Saleslogix system.
• Send: Schedule messages to be delivered at a later date or time and with eCampaign's powerful proprietary SMTP delivery engine (50 times faster than a typical SMTP server). Even for the larger campaigns, messages will arrive at the right time.
• Track: Track detailed information (at the individual customer level) about how customers are responding to e-mails from when they are opening the messages (date/ time) to how long are they reading the message and whether or not they have clicked on any website links embedded within the message.
• Follow-up: Follow-up using the detailed tracking information by calling customers directly or using point and click resegmentation options to send a follow-up e-mail.

In the end, the benefits end-users realize are:

• Identify customer interests and proactively follow-up by reviewing customer responses and re-marketing a tailored message.
• Build greater customer loyalty by keeping your customers aware of new products, providing personalized services, and communicating valuable information.
• Create professional messages by easily downloading and editing HTML content from the web without any technical expertise.