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Needs analysis is almost
automatically part of any
large-scale organization-wide change in operational
procedures, especially so for big, multi-division
organizations. In this context, needs analysis is a
cross-check that what is being proposed is, in fact,
applicable and appropriate.
In mid-sized and smaller organizations, needs analysis is
frequently overlooked or by-passed as unnecessary or simply
ignored because the scale of the operation doesn't seem to
call for it. In the context of mid-sized and smaller
organizations, needs analysis is a primary means of putting
"new eyes" on the situation, an important step in making sure
that what is being proposed is applicable and appropriate.
Failing to do some level of needs analysis is a significant
part of why so many productivity improvement projects do not
live up to expectations or deliver the promised results. So,
we strongly recommend that some form of analysis be part of
every project, even if it is just a check-list that has been
compiled with input from every department that will be
impacted by the project.
We recommend a formal needs analysis process because that
tends to get everyone's attention focused, at least for a few
minutes, on what went on before, what needs to be done, what
constitutes success and a dozen or more similar questions. It
doesn't need to be lengthy if everyone has already devoted
time and thought to the situation, but experience shows that
it does need to happen if you want to get the return on your
investment you expect and deserve.
The degree of detail needed is a function of the size and
complexity of the project and, to some extent, the
organization. We don't over-use or abuse this technique but we
do urge our clients, if they are serious about results, not to
overlook needs analysis. |